Is your Business being found ? Or another question is Is your Website being found ? Are you attracting all your potential customers ?
During the course of our work we do occassionally approach businesses to ask if we can offer any assistance with a Website or any of the other services we provide. On many occassions we get told that as they are on a main road, or a shopping centre, potential customers can see them when they drive or walk past, so they don't need a website. Our usual response is that are they the right customers ? Are they attracting people that want to use their services, eat in their Restaurant, have their nails or hair done, and so the list goes on.
These days we all have to attract customers from further afield, and offer something that would make them want to use us or buy our products. More and more this means using the Internet to its full potential. Unfortunately there are still many that do not see this as working for them and rely totally on passing trade. These are quite often ones that struggle. We try to explain that the Internet is such a big part of people's lives now that it would be wise to use it to up their profile, and even if they do not choose us, to seriously consider having some sort of web presence and use social media to its full advantage.
The other conversation we often have is "we have a website, so if people want to find us they can type in our name and our website will come up" This can be quite frustrating at times as we again try and explain that they need to be attracting more customers that do not know they exist, so need to be found under search terms that people are likely to type in the search engine to see what is around. So, for example if you were looking for a place to eat, you may type in Chinese Restaurants in Bournemouth, and find out what Restaurants there are and make your choice based on that. It is quite incredible how many still do not see the potential in this, and as such, them and their website goes unnoticed.
It is also very important to make all your advertising consistent, with all details showing on any printed materials, but thats another topic to discuss.
So, next time you are online, do an Internet search to see if your Business can be found easily under the search terms that people are most likely to use. Think of what you would type in to try and find your service/shop or product. If you are not found very easily then its time to take a look at the reasons why !
If you are using Pay Per Click because you are not being found, its time again to find out why. Your website maybe found whilst using Pay Per Click, but once you stop, if the SEO (search engine optimisation) is not working for you, its time again to investigate why !
If you would like to discuss any of the issues in this article please feel free to contact us for a no obligation consultation.
During the course of our work we do occassionally approach businesses to ask if we can offer any assistance with a Website or any of the other services we provide. On many occassions we get told that as they are on a main road, or a shopping centre, potential customers can see them when they drive or walk past, so they don't need a website. Our usual response is that are they the right customers ? Are they attracting people that want to use their services, eat in their Restaurant, have their nails or hair done, and so the list goes on.
These days we all have to attract customers from further afield, and offer something that would make them want to use us or buy our products. More and more this means using the Internet to its full potential. Unfortunately there are still many that do not see this as working for them and rely totally on passing trade. These are quite often ones that struggle. We try to explain that the Internet is such a big part of people's lives now that it would be wise to use it to up their profile, and even if they do not choose us, to seriously consider having some sort of web presence and use social media to its full advantage.
The other conversation we often have is "we have a website, so if people want to find us they can type in our name and our website will come up" This can be quite frustrating at times as we again try and explain that they need to be attracting more customers that do not know they exist, so need to be found under search terms that people are likely to type in the search engine to see what is around. So, for example if you were looking for a place to eat, you may type in Chinese Restaurants in Bournemouth, and find out what Restaurants there are and make your choice based on that. It is quite incredible how many still do not see the potential in this, and as such, them and their website goes unnoticed.
It is also very important to make all your advertising consistent, with all details showing on any printed materials, but thats another topic to discuss.
So, next time you are online, do an Internet search to see if your Business can be found easily under the search terms that people are most likely to use. Think of what you would type in to try and find your service/shop or product. If you are not found very easily then its time to take a look at the reasons why !
If you are using Pay Per Click because you are not being found, its time again to find out why. Your website maybe found whilst using Pay Per Click, but once you stop, if the SEO (search engine optimisation) is not working for you, its time again to investigate why !
If you would like to discuss any of the issues in this article please feel free to contact us for a no obligation consultation.
